My co-worker received a phone call last week from a customer who could not get the product she wanted because it was sold out.
“What will I do now?” the woman said, “I really needed that!”
“You’ll just have to go to Plan B,” said my co-worker.
“What’s Plan B?” said the woman.
“Plan B is just whatever backup you have. It means you have to have another plan for this.”
The woman answered, “But you didn’t give me a Plan B!”