This Disney Donald Duck Christmas special has been shown at 3pm every year on Christmas Eve since 1959 and almost all Swedes organize their celebrations around the show. Most families, like ours, open gifts when the show is over. It’s an hour long show with the same set of cartoons since 1959. Everyone has the cartoons memorized.
Honestly, most of the country tunes in to watch this. If you were going to rob a store or vandalize a car in Sweden, 3pm on Christmas Eve would be a good time to get away with it.