Here in Sweden, advertising rules are fairly strict. No advertising to children. No cigarette or alcoholic beverage ads on tv. And no false claims, such as “Dr.Pepper is the best drink in the world!” They also took L’Oreal to court for claiming one of their products removed wrinkles, since that’s not actually possible.
I realize this is strict, but other things are more open than you would think. However, some people tend the stretch the definition of false advertising and I can only imagine how many complaints the agency maintaining these rules receives.
One such complaint was in the opinion section of the local “Metro” paper on Friday. A woman complained that a milk company had violated false advertising laws in their tv commercial because the woman in the commercial walks around a farm with the cows and says, “These are my co-workers.”
The complainer then went on to state that in no way could those cows be employees because they don’t get vacation time, pay or holidays off. Therefore the commercial should be removed from the air.
I don’t think there are any plans for that but her letter certainly made my day.
Employee benefits for cows!